The Unity Org. is a UK based gaming community specialising in a variety of eSports. There mission statement is simple and revolves around Unity and coming together as one. 'The Unity Organisation is a place for both competitive and casual gamers. We pride ourselves on 'Unity' and a family feel between members with a big emphasis on loyalty between us and anyone involved with our brand. The goal for us is a variety of teams, in a variety of eSports representing Unity and creating a community of players from all different games. But we don't only focus on competitive gaming. With many of our members merely involved in the casual side of gaming there is something for everyone here at Unity.'
The Unity Org. Came to Visinatus to design and develop a website for their organisation. The idea was to create a website that could become the central hub of all the activity within the organisation. From social interaction, latest news and a media hub where The Unity Org. could share their latest video and live content with their viewers.
Stage 1 - The Ground Work
The Unity Org. were keen to keep brand continuity, we got to work on producing a clean and clear colour palette that suited the existing logo we created a red for a vibrant theme and worked on a font that was bold and easy to read to ensure the best possible user experience for the organisations European following.
Stage 2 - The Build
With the ground work in place it was time to start the design and build of the website. We focused first on the overall feel of the design. Our design team created a bespoke background to work across the websites main pages to set the tone for the rest of the project. Alongside the background we developed interactive buttons to be used as portals to the sites relevant pages. As with all of our website builds it is key that not only does the website have a crisp and clean look but it is also functional. Sub pages based on the home page allows the user to easily navigate to any part of the website with ease.
BESPOKE SITE BACKGROUND
CUSTOMISED BUTTON PORTALS
Stage 3 - The Finished Article
The completed website looks fantastic, it has a perfect balance of design and functionality and its packed with features that allow the Unity Org. to connect with their fan base. Features include social media feeds, team and player profiles and a fully integrated media hub that includes the clients latest content and a built in stream player so fans can watch tournament progress as it happens. We also created a search index to allow users to find content based on keywords.