Syngenic Labs is an energy formula designed for the Esports space. Founded in 2017 the company saw decent initial growth before being brought out by an investment group to take the brand to the next level. Syngenic Labs provide a clean energy formula to help esports athletes and gamers stay on top of their game.
Visinatus were brought on board to oversee a complete brand overhaul. We consulted on brand strategy as well as creating additional intellectual property based on the theme of relaunching the brand, known as #ProjectReload. We were also tasked with creating the product packaging, as well as the design of new shaker cups in partnership with international provider BlenderBottle. Alongside the product development we were also commissioned to create a full scale eCommerce platform.