Kamila Wedding Designer is a wedding planner based in Lichfield. Kamila specialises in creating bespoke wedding experiences for her clients. By offering various bespoke packages Kamila's services cover the full creation of your perfect wedding day, from booking the venues to sourcing and organising the catering, flowers and everything in between to being their on the day so you can enjoy your perfect wedding without worrying about a thing.
The scale of this project was quite large, Kamila had yet to begin trading so none of the components of her company were in place. The brief was a full scale branding project. We were tasked with creating the logo, business cards, Social Media accounts and graphics as well as the website design and development. Kamila was keen to create an elegant and classy look without looking too expensive as she was worried this may potentially put off clients before an initial consultation.
STage one - the ground work
We began by working with Kamila to find the logo that represented what she would be offering. She showed us a few existing logos that she liked the look of and it became clear that a text based branding was the way to go. We used a variety of word marks and added life to the logo with an elegant design above the text.
With the logo complete we utilised imagery provided by Kamila to create simple yet elegant Social Media branding and a business card design that would catch the eye even at the busiest wedding fair.
KAMILA LOGO - FINAL DESIGN
KAMILA FACEBOOK COVER IMAGE
KAMILA BUSINESS CARD MOCK UP
STAGE TWO - THE BUILD
With the branding and social media package finalised we could begin working on the design of the website and the final development. Kamila gave us free creative reign with the website but specified that she liked splash page designs on the home pages of other websites she had seen. Our design team began to look at other wedding planners to get a feel for the overall look in the sector, then we began using our own clean style to create a simple information focused website.
We decided to use a clean white background as a basis for the site and created an elegant look by utilising imagery to create sections of the site where information would sit. The main focus of the website is data collection. We designed a simple home page that features a catch line and an integrated form system to develop leads for Kamila to pursue.
stage three - the finished article
The finished website features a simple elegant design that oozes class but is understated enough to not look over priced for kamila's target market. The key like to most of our websites is simple navigation, you can get to anywhere on the site just by using the navigation bar. There is no hidden surprises, this allows us to create a simple user experience where potential clients can find exactly the information they are looking for straight away.
We installed a wonderful gallery page that Kamila will be able to add more wonderful photographs too and a recommendations pages for her clients to give feedback on.