It's that time again, we hope you've all had a great week but its time to get back to work on your company's SEO. This week we are going to be talking a bit about URL optimisation, and how it can help your website creep up the pages on the popular search engines.
So what is URL optimisation? Why don't we start with what a URL is first. A URL stands for Universal Resource Locator, its the location of a particular page on your website and acts as the portal to take you directly to the content that you need. For example we want to get to the services page of our website, www.visinatus.com is the domain (see Part Two) and the URL is 'services' when you put the two together you get www.visinatus.com/services that's easy enough isn't it?
You're now thinking, well that's just basic knowledge but how does it relate to SEO and why is it important?
URL optimisation is one of the basic first steps with any SEO campaign, its important because not only does it help the user of your site it also helps with Google rankings. Short descriptive URLs help the user identify what page does what for example www.visinatus.com/blog will let the user know that they're heading to our blog page, shorter URLs are more user friendly and have a greater impact with the user. URLs also act as keywords that are then ranked on Google, its not a major factor for Google ranking but its important enough that you should take care of your URLs.
A Search Engine will also use your URLs to identify the content on the page, which also helps with the appropriate rankings in said search engine. for example if you're selling cakes then it would be important for your page URL to look like this www.cakes.com/cakes and it would perform a lot better on search engines than this, www.cakes.com/bjs54ty
The major thing to note is that finding the right balance between SEO impact and user friendliness is vital, you want to get noticed by search engines but at the same time you don't want to make the user experience awful by cramming keywords in unnecessarily for example www.cakes.com/chocolate-cakes is fine and will help rankings and won't affect the user experience. On the other hand www.cakes.com/chocolate-fudge-cakes-handmade-in-britain is great for search engine rankings but not very good if a user wants to type in that pages URL directly. Balance is the key and the user should always come first.
So how do you implement URL optimisation to your own website? If you have had a site made by a developer they should have gone over URL optimisation with you, if you've made your website via a website CMS like Wordpress or Wix there will be page URL options in the CMS. If you've not had a website created or your looking to make a change, get in contact with us today and we will be happy to discuss your options.
Next week we will be looking at website title tags and how vital they are to your SEO campaigns. If you don't want to wait until next week our full comprehensive SEO guide is available to purchase for just £15.99
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