Hello again. Welcome back to our SEO guide, hope you have all had a great week. From speaking to lots of you over the last few weeks its clear that the basic techniques we have already looked at are already starting to affect your websites SEO performance which is great news.
This week we are starting to move in to the meat and bones of SEO. Make yourself a cuppa, get out your notepads and lets get going...
So whats on the agenda this week? We are going to be taking a look at your websites internal links and how they can have a great impact on your SEO performance.
So what is an internal link?
To answer this question it is important to explain that there are two types of links, internal and external. External links are links directing people to your website from other websites, such as your social media accounts or even other websites if you have developed business relationships with other sites or you may be the owner of multiple sites for example most websites we develop features a link back to visinatus.com in the footer. Internal links are the links that are created inside your site, leading from one page to another. The most common internal links are those found in your navigation bar, these of course lead to the main pages of your website. Links are absolutely vital to building a successful SEO campaign.
So why are internal links important?
Internal links are important in two ways, the main function of an internal link is of course for your site visitors to be able to get from one part of your website to another. The second way links are used is by the search engines themselves. Google will use your internal links to navigate your website and find the most relevent content on those pages to ensure your'e getting seen where you need to be in the search engine results. They do this by using internal links. For example the home page on your website will normally have a lot more internal links than a contact page as its the first port of call for your visitor. Google will analyse these links and propel your home page higher than your contact page in the relevant search results.
So how do we implement an internal link strategy?
All internal link stratergies should start with the navigation bar. This is the basis for your website as a whole and it effects the SEO of your website as well. Your nav bar has two different catergories, main page navigation and sub page navigation. the main pages should be the main pages of your site 'who'd have thunk it' while sub pages are catergories within those main pages. Each website is different and you need to choose main pages that are relevant to you and your sites purpose. For example our websites main pages are as follows:
Our website also feature two sub pages that come under our 'portfolio' page these are relevant because it allows our visitors to go directly to one of two options, they can head over to our 'graphic design' page to view our previous graphic design work, or they can head over to our 'case studies' page to take an in depth look at some of our recent web development projects.
Of course every website is different and you should make sure you plan out your main pages based on their importance to you and what you feel your sites visitors will benefit from the most.
The next step to intenal link stratergy is your internal content links, these include text links, image links and button links etc. This isnt quite as relevant to SEO ranking as the nav bar is as it should be designed around the ease of use for the visitor rather than the signals that the search engine picks up. Once again each website is different but here are a few examples of different content links that we use for our website:
These examples lead you to other pages of our website and also allows us to offer another peice of advice directed to bloggers. Use content links on your blog. It is an easy yet effective tool to keep people looking on your website at relevent information, maybe a direction to a previous post or maybe a direction to a product you're selling etc. Its also a very effective way of helping the search engine to find your blog.
So where is the best place to put internal content links?
This all depends on the content of your website, but most of the time the home page is the best place for internal links. The home page is the most powerful page on your website in terms of SEO it usually contains a little bit of everything thats on your whole site and as a result it can really help to rank other pages on your website. For example on our website we have internal content links to some of our most recent case studies as well as to the services we offer. This is because we feel these are our most important pages. We want potential clients to be able to view our previous work and we also want them to be able to view the complete list of different services that we provide.
So how do we put these strategies into practice?
If your website has already been created then most of this process should already have taken place, but it doesn't hurt to review your website with your developer or by yourself if you're using a CMS or a site builder and make sure your internal links are having a positive effect on both your visitors and on your SEO.
If you haven't got a website yet or you are looking to redevelop your existing site then get in touch with us TODAY. One of our friendly team will be more than happy to assist you.
Call us on 07853145240
email us at email@example.com
or simply fill out one of the forms on our website to get a free consultancy session and discover how Visinatus can improve your brand.
If you have made it this far then give yourself a pat on the back. This is one of the most indepth posts we have done so far but if it helps even a few of you then we will take that as a victory.
Next week we will be taking a look at basic content SEO and how your websites content can affect SEO performance.
Have an awesome week everyone :)
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