Welcome to part one of the Visinatus SEO guide. We know that SEO can seem like a complicated process, and it can be daunting when you first start. Don't worry though we are here to guide you through. Every week we will be posting a step by step guide to improve your websites SEO, from the basics to more advanced tips and tricks.
So... what the hell is SEO?
SEO stands for Search Engine Optimisation, it is a series of techniques that are put in place to ensure that YOUR website is seen on the popular search engines (Google, Yahoo & Bing etc). Currently Google is unsurprisingly the most used search engine worldwide, it boasts around an 80% market share and as a result most SEO is tailored first and foremost to getting you seen on Google, but most SEO principles carry over to other search engines as well.
In simple terms SEO is the process that gets a website seen by a search engine. Why is this important we hear you ask?
If your company is online based, being seen on search engines or not seen as the case may be right now can make or break a company. If people can't find you how can they buy your product or service? SEO is also becoming increasingly more important due to the advances in mobile technology, most people have a smart phone, which means they have access to google, which means if they need something they'll ask Google. If you've not even looked at SEO for your website then chances are if someone needs you they wont be able to find you.
But you're in luck. Visinatus are here to save the day, over the next few months we are going to teach you everything you need to know about SEO, and most of these principles can easily be done by YOU... and for those more complicated techniques you have your friendly local SEO specialists on hand to help you out. sounds good right?
So where do we start?
Next week we will get into the most basic SEO techniques - Domains and URL optimisation, you'll be surprised how these simple techniques can have a big impact on the success of your SEO campaigns.
Don't want to wait? Our full SEO guide is available to purchase as an online book for just £15.99
Have a great day and don't forget you can find us on Facebook and Twitter for exclusive discounts, news and more.
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