Its that time again folks. Part five of our SEO guide. The feedback we have had so far has been fantastic and its great that we are able to help so many of you get seen on Google. Today we are looking at another vital SEO technique, Meta Descriptions. So lets get into it.
Last week we took a brief look at Title Tags and their importance within SEO, this week we are going to be giving you a brief idea of the second vital SEO technique that links in nicely with title tags.
So what are Meta Descriptions? They are simply a short paragraph that summarises the content of your website. Search engines such as Google use Meta Descriptions to show the user a little bit more about the site they are about to click on. Although they aren't as relevant in terms of Googles rankings as Title Tags they are still a useful tool for clickthroughs and engagement. Potential site visitors may read your websites meta description and decide whether to visit your site based on what they read in the Title Tags and Meta Description.
This makes Meta Descriptions an absolutely vital SEO technique as its one of the few techniques that actually have an active effect on website traffic driving.
So what does a Meta Description look like? A Google search result is laid out in the following format:
- Title Tag
- Website Domain
- Meta Description
Google's algorithms also pick up on keywords in your Meta Description based on what you searched for. You can see an example above ^ we searched for one of upcoming SEO phrase goals 'website design Swadlincote' as you can see the key words we searched for are highlighted in bold.
Now you know what a Meta Description is its time to go through SEO best practices for this technique. For the purpose of this guide we have changed our meta description to show you what NOT to do, as you can see with both our Title Tag & Meta Descriptions they end with ... this is because we have too many characters and Google on shows a certain amount. for best practices we recommend using no more than 150 characters in your Meta Description, you want to ensure that you have a different description for each page. For example for our home page our meta description is a short introduction to what we do as a company, for our blog page our Meta Description describes what content you'll find us churning out.
Meta Descriptions are simple to change so make sure you try out a few different descriptions until you find one that is engaging for your potential visitors but also good for SEO impact. As we have said before SEO is all about finding the perfect balance between impressing the search engine and enticing the visitor.
So now you know what a Meta Description is and what the best practices to use to ensure better results, now you're asking, how do I implement this technique on my own website?
If you've made your own through a CMS like Wix they will have options available for you to change each pages Meta Description.
If you have had your site professionally created by a developer then you will need to contact them directly and discuss your SEO options with them.
Visinatus also offers fantastic SEO packages with all of our bespoke websites so get in touch with us today to find out what we can do for you. CALL/TEXT 07853145240 EMAIL firstname.lastname@example.org or message us on Facebook or Twitter
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