Hello and welcome to part two of our SEO guide. We hope you've all had a great week, as always we have been chained to our desks creating beautiful websites, graphics and business materials.
But now its the moment you've been waiting all week for... Part two of our SEO guide. Today we are covering some very basic SEO techniques that most people completely overlook, Domains.
So why are these things overlooked we hear you ask? the simple answer is that people don't realise that they have any relevance when it comes to your company being seen, but in many ways they're some of the most important cogs in the machine.
Lets start with web domains... What's a domain?
a web domain is essentially the location of your website, a bit like the address you live at, much like someone requires your house address to send you a letter, your web domain is how people get on to your website.
Your domain is your first step to SEO success, and its broken down in to two sections... your sites name and your sites Top-Level Domain(TLD), Google no longer recognises web domains as keywords for SEO so nowadays it is more important that your websites name is simple and short and reflects your brand, for example our web site name is 'visinatus' its simple as its just our company's name, this not only looks better than 'visinatuswebsitedesignandbranddevelopment' its also easier to remember.
The most important part of your domain name is the second part your Top-Level Domain(TLD), this refers to the end of your domain for example .com or .co.uk, and this is where the magic happens. Top-Level Domains are split into two categories... generic TLDs like .com .net and regional TLDs like .co.uk and .us
As of writing this blog Google has no value ranking system for generic TLDs so .com is just as useful as .net however you should always base your TLD on who you want to reach for example we are 'visinatus.com' we have done this because we are selling a service, our main focus is of course website development and graphic design. A website can be made anywhere in the world and graphic design is classed as a digital product and can be sent via formats such as email and skype. As a result of this we do not need to be region specific.
Region specific TLDs carry more weight with your local SEO results, for example if you're a local cake store that only ships around the UK you will want the regional TLD .co.uk as it is the most relevant to you. However with that being said if available we recommend going for generic TLDs as these are the most trusted by all web users rather than country specific.
It may seem very overwhelming but its a simple first step to ensuring your SEO gets off to the best start.
Already have a domain but think you've chosen the wrong option? Talk to us today to find out how we can help.
Have a fantastic week guys, we will be back next week to tackle part three - URL Customisation.
Can't wait till next week? you can purchase our full SEO guide for just £15.99 TODAY. Just send us a message and we will be happy to help.
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