Last week we reached the end of phase one of your brand strategy, the ground work has now been laid with the discovery phase. We have done our market research and competitor analysis and now we are ready to move on to phase two... Identity.
phase two: identity
With an understanding of your place in the world, it’s time to do some of the toughest work—identifying and articulating who you are, what you do, and how to communicate it.
define your core identity
Based on your initial core identity audit and assessment, you should have a consensus about what you want to communicate for your vision, mission, values. Remember, this is something that reminds your team who you are and why you exist, and functions as a compass to guide your decisions. Without this clarity, building a strong brand is nearly impossible.
Again, you want to clearly articulate and document your:
Vision - why your company exists
Mission - what your company does
Values - how you do what you do
The challenge of this exercise is to use simple, succinct language to articulate your core identity. Imagine each word costs £1 million. Naturally, you want to be as economical as possible.
Remember: Brevity makes it easier for your team to remember.
Once you have it articulated, you’ll want to share it with your team.
Now that you have defined your brands identity, its time to look at your brands positioning and how you will be different from your competitors.
If you would like to discuss your brand strategy with our talented team then do not hesitate to get in touch.