last week we started to look at phase one of developing your brand strategy. We took a look at the different elements of a brand strategy and headed off on our journey of 'discovery'. This week we are going to be looking at another vital piece of the puzzle... market research and competitor analysis.
Last week we took our first look into brand strategy. The meaning behind it and how to go about creating a brand strategy. This week we are delving into the elements of a good brand strategy and implementing the first phase of a brand strategy... the discovery phase.