Aerox Esports is an international esports organisation based in the United Kingdom. Originally founded in 2014 the organisation began to establish itself in the European esports scene. Fast forward to 2017 and Aerox is now a registered company with more than 80 members representing the brand. With a talented content team and teams in Call of Duty and CS:GO they are looking to make further strides moving in to this exciting new era.
We were tasked with creating a brand new website for Aerox. The brief was to create a hub for all things Aerox. We worked with the talented design team at Aerox to create the look of the site. We wanted to take a clean yet classy approach that was not only easy on the eye but also easy to navigate. As always user experience is at the top of the list when creating a website and this was central to everything we created on this project.
stage 1 - the ground work
Working with the pre existing branding, we were given the Aerox brand guidelines which makes starting a project like this much easier. We began to create the base design of the website. we wanted the navigation bar to be crisp and avoided using many sub navigation tabs to give the design a clean feel and in turn making it easy for the Aerox members and supporters to navigate to the right page quickly and efficiently. We also worked on creating a look that was clean but offered depth. To achieve this we used a background for the main content which really brings the website to life.
STAGE 2 - THE BUILD
With the base design created it was time to move on to the build of the site. Central to the plans Aerox had for their homepage was content, we ensured that we added areas for latest news, videos and a social feed so fans could stay right up to date with whats going on in the organisation. We also created a dedicated store page that features a selection of the Aerox apparel line making it easier than ever before for supporters to purchase official Aerox gear. Alongside these feature we have also installed our Content Management System to enable Aerox to manage the website themselves moving forward and enable them to add content and make minor structural changes.
Stage 3 - the finished article
The final site is something that we are delighted to show you. A clean and crisp look that makes the website easy to navigate. The home page features a compact slider feature to showcase Aerox's many sponsors and partners, social feeds and video players to keep up to date with the latest content coming out of the organisation and a built in store front allowing supporters to purchase their favourite Aerox gear.
This was a challenging project but we are very proud of the outcome and we will continue to work with Aerox to ensure they get the maximum from their shiny new website.