The Company
The Adventure PT is a team of outdoor adventure and fitness professionals based at the beautiful Mount Cook Adventure Centre near Wirksworth, Derbyshire. They offer packages including lots of activities designed to get you fit whilst taking you on a journey. Activities include Kayaking, Hiking, Mountain Biking, Rock Climbing and much more. The Adventure PT aims to make adventure achievable.
The Brief
The Adventure PT got in touch with Visinatus as they were keen to bring their new branding to life. With a fresh new logo and a solid brand guideline we were asked to create a simple yet informative website designed to showcase the company's products, offer more background information on the Adventure PT and have the capacity to become a fully fledged eCommerce platform in the future.
Stage 1 - The Ground Work
With the new branding created work started on finalising the colour palette and choosing the perfect font to be used for the bulk of the build. The Colour Palette was first on the list and the green was designed to add a splash of colour to the website yet ensure it had a sleek and clean look. After looking at around 100 different font types we finally decided on the perfect font for this project. Simple, clean and easy to read it ticked all the boxes for the client.
THE BRANDING
COLOUR PALETTE
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TYPOGRAPHY
Stage 2 - The Build
With the ground work complete it was time to move on to the website build. The Adventure PT was keen to utilise the home page as a data collection point. To achieve this we used a simple form to allow potential customers to sign up for the Adventure PT's mailing list, along side this we created simple pages to ensure the website is easy to navigate and allows you to find everything you need directly from the home page. We also created an accordion style product menu so potential customers could easily compare the packages offered by The Adventure PT.
DATA COLLECTION
ACCORDION
THIS IS AN Accordion
An accordion has allowed the Adventure PT to easily separate their available packages to make it simple for their customers to find the package that's right for them.
Accordions keep information tidy
The Accordion works superbly for this project because it allowed us to make a lot of information compact and organised into sections.
Stage 3 - The Finished Article
The completed website for The Adventure PT is simple and sleek, everything has come together to create a website that is informative yet clean and tidy. It's features include, data collection forms, product listing accordion, an in depth gallery function with HD capabilities and an image slider to showcase the clients previous work. We have also installed an interactive map feature to allow the clients customer to find them with ease and even get directions through Google's maps functionality.
