Netherstowe House is a family-run, independent hotel and restaurant situated in the Cathedral City of Lichfield, Staffordshire. Originally built in 1180, the Grade II listed property began life as a water-powered mill and mill house, before being converted into domestic premises, and finally into a boutique hotel and restaurant owned by the Heathcote family.
Proprietors, The Heathcote family, have owned Netherstowe House for many years, initially as a family home, and latterly transforming it into the successful, thriving hotel, tea room and restaurant it is today. Fortunate to have travelled the world, sampling the very finest hospitality, our core purpose at Netherstowe House is to deliver sincere, five-star hospitality.
We were brought in by Netherstowe House to transform their existing website in order to achieve a greater conversion rate on bookings of both room sales and table bookings for their Afternoon Tea range. The brief was to design and develop a new website that was simple to use whilst setting a clear 'path' to conversions. The website also needed to be fully responsive to suit the modern day mobile and tablet users.
Alongside the design and development phase, we were also tasked with provide a complete Search Engine Optimisation package to significantly boost Netherstowe's rankings on popular hotel based searches as well as managing a year long PPC campaign to boost sales.